SBC Ukraine Awards 2025 ceremony

On December 20 in Kyiv, the second SBC Ukraine Awards 2025 ceremony took place. 41 awards went to the best projects and teams in sports marketing. In total, 287 applications were submitted, and the winners were chosen by 103 jury members. Specialists from the sports industry, marketing, media and analytics assessed the projects by the criteria of creativity, scale and impact on the development of sports marketing in Ukraine. The awards to the winners were presented by leading representatives of sport, media and companies that regularly invest in the development of the sports industry. The event gathered about 440 guests: athletes, heads of federations and clubs, business top managers, representatives of the media and creative industries. The teams of the Veterans Cluster of Ukraine – VCU – and of the Institute of Veterans “Architecture of Resilience” also joined the SBC Ukraine Awards 2025. And the deputy head of the Institute of Veterans, gastro-lawyer, bartender, philanthropist and public figure Yevhen Komarov was one of those who presented the awards to the winners.