Kyiv Discussions: Investment, Responsibility and the Future of Ukrainian Business
On 13 October 2026, the business brunch “Energy of Business: Resilience and Development” took place in Kyiv, organised by the business publication “PERSHYI BIZNESOVYI | BIZ”.
On 13 October 2026, the business brunch “Energy of Business: Resilience and Development” took place in Kyiv, organised by the business publication “PERSHYI BIZNESOVYI | BIZ”.
The event brought together company owners, executives, investors and experts to discuss practical solutions that help Ukrainian business operate and grow in wartime. The venue was the Veranda on the River restaurant.
“We live in a time when running a business in Ukraine is already an act of courage. Every day Ukrainian entrepreneurs face new challenges: war, economic uncertainty, labour shortages, energy risks, changing markets and consumer sentiment. But despite everything, Ukrainian business keeps working, investing, creating jobs, supporting people and finding new opportunities for growth,” said the publication’s co-founder Viktoriia Shteinberg.
People and Corporate Responsibility
The programme was opened by Kateryna Tiuri, HRD of the Veranda / Fenix restaurants, with a talk on the role of teams, corporate culture and technology.
The panel “Corporate Social Responsibility: From Aid to Business Strategy” was devoted to supporting veterans, inclusion, community development and systemic social programmes.
Moderator — Daria Sukhenko (Trembita PR Agency). Participants: Valentyna Yovenko (“9-1-1 Pharmacy”), Olena Kreknina (AXOR INDUSTRY), Artem Honcharenko (KNUBA Veterans Institute), Krystyna Ivchenko (NOVUS).
Daria Sukhenko, Valentyna Yovenko, Olena Kreknina, Artem Honcharenko, Krystyna Ivchenko
Investment: Where to Direct Capital
During the discussion “Free Capital in a Time of Uncertainty: Where Should Business Invest?” the participants compared government bonds, bank instruments, land, real estate, reinvestment and venture investment.
Moderator — Taras Kozak, President of the “UNIVER” investment group. Speakers: Andrii Usenko (“Tvoie Kolo”, “Miastoriia”), Taras Kyrychenko (TOLOKA.VC), Mykhailo Patsan — entrepreneur and investor.
Taras Kozak, Andrii Usenko, Taras Kyrychenko, Mykhailo Patsan
The discussion centred on returns, risks, liquidity and capital diversification.
Technological Independence and Digitalisation
Oleksandr Vlasyshen, CEO and co-founder of “HenKod Diahnostyk”, spoke about the development of genetic research in Ukraine and the advantages of having its own laboratory infrastructure.
Oleksandr Vlasyshen
Volodymyr Novikov, CPO of Medoc TTN, presented the possibilities of digitalising document flow, automating processes and managing data efficiently.
Volodymyr Novikov
Legal Security of Business
The legal panel discussed tax and criminal-law risks, inspections, asset protection and preventive mechanisms of legal security.
Moderator — Nadiia Shuliak, Managing Partner of the “Kraun” law association.
Participants: Hanna Shchennikova (Shchennikova & Partners), Denys Tereshchenko (ALERTES), Marharyta Fedorova (Fedorova LawFirm).
Nadiia Shuliak, Hanna Shchennikova, Denys Tereshchenko, Marharyta Fedorova
Communications and Reputation
The final panel was devoted to trust, crisis communications and reputational risks.
Moderator — Dmytro Chepur (Mind UA). Speakers: Anastasiia Hrynevych (AB InBev Efes Ukraine), Dmytro Samoliuk (“My — Ukraina”), Liubov Pidhorna (LLC “MSP”, MSP: Mastery Presents), Viktor Ivanchenko (Megapolis+), Liliia Oliinyk (public figure).
Dmytro Chepur, Anastasiia Hrynevych, Dmytro Samoliuk, Liubov Pidhorna, Viktor Ivanchenko, Liliia Oliinyk
Partnerships as the Basis for Growth
The organisers Viktoriia Shteinberg and Yurii Atanov stressed that the aim of the business brunches is to create a space for professional dialogue, exchange of experience and new partnerships.
General partner — the “My — Ukraina+” TV channel. Host of the event — Karina Shevchenko.
Event partner and venue — the Veranda on the River restaurant. Water partner — AQUA Myrhorod. Gift partner — BROCARD, Ukraine’s largest perfume and cosmetics chain in the luxury segment.
The event’s partners include: Tvoie Kolo, Principessa Jewellery Group, Yamagiwa, BARAKA, AB InBev Efes Ukraine, the “9-1-1” pharmacy chain, Linkos Group, MSP (Mastery Presents), Shchennikova & Partners Law office, HenKod Diahnostyk, the ALERTES law association, AXIMUS LAW FIRM, Detailing 4K.
Information support for the event is provided by: “My-Ukraina+”, “My-Ukraina”, RBC-Ukraine, Channel 33, Mind UA, the “Apostrof” media holding, “Komentari”, Delo.ua, “Minfin”, Finance.ua, SPEKA, “Dilova Stolytsia”, Marie Claire Ukraine. Business PRO, GLORY Magazine, Best People Club, BUT.IN.UA, Super Lady, Infovision, ProfBuild, Power Mental Health / Mental Innovation Group, Trembita PR Agency, the Megapolis+ advertising holding.
The business publication “PERSHYI BIZNESOVYI | BIZ” continues to develop a platform for professional communication, exchange of experience and stronger cooperation among representatives of Ukrainian business.
Photo: provided by the organisers
Source: Reserved kyiv ua (reserved.kyiv.ua), https://reserved.kyiv.ua/stil-zhizni/kyyivski-dyskusiyi-investycziyi-vidpovidalnist-ta-majbutnye-ukrayinskogo-biznesu.html