SBC Ukraine Awards 2026 Introduces More New Jury Members – 16 More Experts Join the Evaluation of the Nominees

In December, SBC Ukraine Awards 2026 will take place – the annual awards ceremony for representatives of the Ukrainian sports marketing industry. The winners will be determined in more than 23 categories. About 150 experts from sport, business, marketing and media will take part in evaluating the entries.

The categories include marketing and PR campaigns, partnerships, sports events, digital projects, social and charitable initiatives, as well as awards for athletes, managers, journalists and bloggers. The final ceremony will bring together more than 400 representatives of the sports and business communities, including heads of companies and sports organisations, marketers, athletes and media representatives.

Specialists from the advertising market, PR, digital marketing, media, the creative industry and sports communications have joined the team of judges.

The new members of the jury are:

• Oksana Akkerman – founder of PR Buro Ackermann;
• Oleksii Bondarenko – editor-in-chief of SLID Media;
• Artem Gagarin – expert in media, marketing and sports communications;
• Artem Honcharenko – President of the International Technology Transfer Association (ITTA), head of the “Architecture of Resilience” Veterans Institute at KNUBA;
• Vadym Kozedub – founder and CEO of the Dealers Group of creative companies;
• Iryna Kovnir – co-founder of KREMEN TV;
• Andrii Chumachenko – founder & CEO of BASE by Netpeak, co-founder of the marketing agency Netpeak;
• Yaroslav Mykytyn – COO of Gastroli.ua;
• Ihor Romanenko – marketing director of KILLHAUS;
• Anton Skuratov – influencer with a total audience of over a million followers, founder and CEO of the marketing agency Hooligans, co-founder of FC KingCrew;
• Dmytro Smolanov – CEO and founder of Identity Invest Group;
• Dmytro Taran – COO of LLC “SITIKOD” (BETON);
• Yevhenii Tolochyn – author and host of the Olympic Podcast, owner and director of the advertising agency 911ADV;
• Ihor Finashkin – founder and creative director of I AM IDEA;
• Volodymyr Shynkarenko – Head of Brand & Innovation at OMD Optimum Media Ukraine;
• Oleksandr Serhiienko – director of communications and media strategies at WPP Media Ukraine.

Projects and cases implemented between 1 December 2025 and 25 November 2026 are accepted for SBC Ukraine Awards 2026. Applications for the first sports marketing award, SBC Ukraine Awards 2026, can be submitted via this link: Google Forms.

Participants may apply in an unlimited number of categories, but only one entry is allowed within a single category. At the same time, each case or project can be submitted in a maximum of two categories.

The terms of participation, application requirements and evaluation criteria are set out in the Regulations of the SBC Ukraine Awards 2026, available via this link.

Source: Sport Business Media (sportbusiness.media), https://sportbusiness.media/2026/11/06/sbc-ukraine-awards-2026-rozshyryuye-sklad-zhuri-shhe-16-ekspertiv-doluchylysya-do-oczinyuvannya-nominantiv/